Head of SMB Ads, NASan Francisco, California
New York, New York
San Jose, California Requisition Number R0041465 Subsidiary eBay
Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of!
As the NA Head of SMB/C2C Ads, you’ll be responsible for the strategy and execution of our Go-To-Market efforts targeting the SMB and Consumer-To-Consumer sellers who drive eBay’s marketplace. This will include setting, implementing, and optimizing the “one-to-many” strategy for these sellers, focusing on adoption, retention, and optimization. You will work in close partnership with several teams globally, including the EU SMB team, Category Management, ads product, customer experience, product analytics, finance, and the NA market team.
The right candidate has run a successful, scaled marketing platform. You understand the mechanisms associated with mass product adoption, future product launch and communications, and scaled customer segmentation. You have a deep understanding of analytics and know how to evaluate the different components of a complex ecosystem, and thrive in a matrixed organization with the ability to balance many different goals and initiatives.
Create customer segmentation framework to use as the foundation for marketing to SMB’s and C2C’s
Establish and manage appropriate marketing funnels for the customer groups to drive adoption, retention and life-time value of eBay ad products using multidisciplinary capabilities - from customer service to data science
Identify key areas of opportunity within different client and category (e.g., kitchen appliances, auto parts) segments, then set up repeatable “marketing funnels” to drive adoption and life time value of eBay’s ad products
Establish forward looking strategy to grow existing product usage as well as launch future products and features
Collaborate with internal global partners across corporate marketing, strategy, and product and engineering, on future testing and marketing platform development
Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately
Grow and nurture a team with diverse skill sets and experiences, including data scientists and content marketers
Can pull data and create analysis, measurement and success frameworks together themselves
10+ years of experience in B2BC marketing or “one-to-many” consumer marketing
4+ years of e-commerce, direct and performance marketing, and / or D2C marketing experience
Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable metrics.
Strong communication skills in both business and technical partners, as peers and upwards, on cross-functional teams
Ability to work on multiple, simultaneous programs that require both critical thinking as well as high-speed tactical execution
Experience working with consumer-facing product and engineering teams
Experience planning and buying media - SEO and other direct performance, co-op, shopper and ecommerce, and digital brand-building
Experiencing establishing executive-level relationships
12+ years experience in B2B marketing with a focus on franchisement, resellers, co-op marketing, shopper marketing, deals and “last season” retail, and full-funnel marketing programs that include regional, local, social, consumer-to-consumer, and other micro-targeting segmentation across the longtail business ecosystem
Strong working relationship with consumer-facing product and engineering teams, ideally within the advertising space
Demonstrable experience to thrive in a highly matrixed and multilayered environment; executive presence
MBA or equivalent
Role reports into the General Manager for the eBay Advertising Business in North America
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.
Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/our-company/diversity-inclusion/.
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org. We will make every effort to respond to your request for disability assistance as soon as possible.