Integrated Marketing ManagerSan Francisco, California Requisition Number R0029612 Subsidiary StubHub
POSITION: Integrated Marketing Manager
ORGANIZATION: StubHub, www.stubhub.com(an eBay company NASDAQ: EBAY)
StubHub’s purpose is to connect people to inspiring event experiences. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.comor follow @StubHub on Twitter,Facebookand Instagramor YouTube.com/StubHub.
Fan First & StubHub One – We act as one team in pursuit of connecting people through inspiring event experiences.
At StubHub, we are:
Driven – We strive for excellence – constantly improving our game
Courageous – We are bold & not afraid to challenge the status quo
Inventive – We see what others don’t & pioneer new paths
Richly Diverse – We recognize & respect everyone as a unique individual
Brand – We experience the world through StubHub
We’ve got an incredible opportunity for a hungry and talented marketing generalist to join our Integrated Marketing Strategy team. The Integrated Marketing Strategy team is responsible for translating the business objectives into innovative integrated marketing programs, with a specific focus on genre & retail moments and our customer at the center. This role will partner closely with our Senior Integrated Marketing Genre Leads (Music & Theatre & Sports), Marketing Channels, Business team and Product to support the execution of strategic marketing programs. This is a rare, one-of-a kind role, that provides a broad platform to get exposed to a number of different areas in marketing, bring creative & data driven ideas to the table and drive impact.
PRIMARY JOB RESPONSIBILITIES
Support the Integrated Marketing Strategy team on strategic marketing campaigns (e.g. retail moments) and go-to-market plans (for Music, Sport etc) on a project-by-project basis, including:
Work with the channel teams to review their channel plans to make sure they’re aligned with the broader integrated program plan (target audience, timing, messaging & tactics/mix) and identify opportunities for innovation / differentiation
Review creative assets in conjunction with the brand team to assess fit to brief
Partner with the marketing program lead and the PMO team on the detailed integrated launch plan, dependency management and execution of the program
Identify campaign real-time optimization opportunities and support campaign look back analysis
Play a key role supporting special projects in partnership with relevant Marketing / Business / Product teams, with a focus on driving actionable insights & outcomes for integrated marketing. Key projects likely to include:
Planning and executing strategic promotions
Developing merchandising plans on site and off platform (e.g. in CRM)
Diving into competitive & market analysis to inform future strategic campaigns
Identifying opportunities to better leverage partnership assets
Be our numbers person to make sure we’re planning, budgeting and spending to plan
Support the team on aggregating, summarizing & prioritizing marketing plans to inform the central marketing calendar
THE SUCCESSFUL CANDIDATE WILL NEED TO:
Be an organized, collaborative and energetic individual, empowering cross functional teams to achieve shared business goals
Provide customer driven strategic thinking while being operationally focused to drive execution
Be analytically savvy and translate numbers into actions
Have a passion for live events to bring creative ideas on how to reach our audiences more innovatively.
EDUCATION, SKILLS AND EXPERIENCE
5+ years professional experience, 3 of those years specifically in marketing (preferably developing and managing integrated campaigns for large online B2C player)
BA in Marketing, Communications, Business or equivalent work experience
Demonstrated ability to manage complex projects end-to-end, thrive in a fast-paced environment and comfortable with ambiguity
Strong written & verbal communication skills
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eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at email@example.com. We will make every effort to respond to your request for disability assistance as soon as possible.
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