Performance Marketing Analyst

San Francisco, California Requisition Number R0015607 Subsidiary StubHub

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

Do you love sports, concerts, theater, and analyzing large sets of data on multiple levels and then applying the learnings to improve performance metrics? If so, we want you! StubHub is the largest secondary ticket marketplace in the world and has achieved success through technology, innovation and nimble marketing. Innovation within performance marketing channels comes from the minds of team members and we want you to help formulate and drive as we continue to grow. We are a hard working team that makes data driven decisions and we expect you to have same qualities.

Job Responsibilities:

  • Work directly with the paid search team (90% focus) and other performance marketing channels (10% focus), providing support in their efforts through analytical reporting and insights
  • Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
  • Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
  • Work with the team on quarterly test plans; monitor tests in coordination with the performance marketing team; analyze, be accountable for results and apply learning recommendations
  • Innovate to build new processes and automated reports
  • Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
  • Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
  • Assist in defining the strategies for performance marketing channels and play an instrumental role in the execution of those strategies
  • Be accountable for meeting the team’s aggressive revenue and efficiency target goals
  • Develop testing scenarios and determine the optimal metric measurement that factors in the various influencing elements (seasonality, geography, market landscape, economy, etc.). This would include recommendations on testing methodology (A/B, pre and post, etc.), duration of testing and identifying key results to analyze

Job Requirements:

  • BS/BA degree preferably in a quantitative field (eg: Economics, Mathematics, Statistics, Finance, Engineering, Computer Science)
  • 6+ years of paid search reporting/analysis/strategy experience with 1+ years of hands-on paid search and/or other performance channels management experience
  • Must have strong quantitative experience and analytical skills including data manipulation and financial analysis. Must enjoy working and making decisions with data, be naturally curious and extremely detail oriented. Passion for interpreting and executing against large datasets is a must
  • Knowledge of analysis by keyword type, DMA/GEO, device, day of week/time of day, landing page and creative
  • Able to determine test method (A/B vs pre/post) and has the knowledge of removing noise or factors like seasonality, spend spikes etc. from the data for clean analysis/outcome (especially for pre/post)
  • Excellent time management skills and ability to work efficiently under tight deadlines
  • Excellent written and verbal communication skills; can clearly and effectively speak to all levels of employees/management with needed level of detail
  • Experience working on large-scale search engine marketing operations is a plus
  • High proficiency in MS Excel (Vlookup, Pivot Tables, etc.) & PowerPoint; experience with SQL
  • Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools - including Google AdWords, Bing Ads, Omniture
  • Knowledge of Concerts and/or Sports (e.g., MLB, NFL, NBA, NHL, NCAA) event landscape is a plus

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eBay Inc. is an equal opportunity employer, dedicated to workforce diversity. All qualified applicants will receive consideration for employment without regard to their protected veteran status and will not be discriminated against on the basis of disability or long term unemployment circumstances. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible.

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  • Marketing, San Francisco, California, United StatesRemove