Head of Marketing ( f/m/d)

Dreilinden, Brandenburg Requisition Number R0028393 Subsidiary StubHub

ORGANIZATION:     StubHub (an eBay company NASDAQ: EBAY)

StubHub’s purpose is to connect people through inspiring event experiences. StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the North American ticket resale market in 2000, continues to lead it through innovation, and has now expanded into 48 Markets. The company's unique online marketplace provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee™ processing a ticket every second today with billions of ticket sales each year globally.


Our Mission – To Bring The Joy Of Live To Fans Globally

At StubHub, we are:

Driven – We strive for excellence – constantly improving our game

Courageous – We are bold & not afraid to challenge the status quo

Inventive – We see what others don’t & pioneer new paths

Richly Diverse – We recognize & respect everyone as a unique individual

Brand – We experience the world through StubHub


Berlin, Germany


The Head of Marketing DE position is a full-time role.  What you will do:

  • Define Strategy for the Market
  • Ensure Strategy execution
  • Control Performance, KPIs
  • Lead and Inspire a team of experienced Country Marketing Leads
  • Create innovative marketing 360 campaigns including both online & offline channels to reach ambitious Performance and Brand Awareness/Positioning goals
  • Ensure Regional Strategy & Positioning is aligned with Company Global Goal & Positioning
  • Plan strategic campaigns and coordinate efforts with market stakeholders
  • Responsible for outcome of initiatives and major key performance indicators (KPIs)
  • Identify trends and insights, and optimize investment and performance based on the insights
  • Oversee marketing budgets and evaluate marketing performance
  • Monitoring competitors’ activity
  • Monitor and optimize our brand reputation
  • Working within the Marketing team to provide accurate data and analysis that supports the overall promotional strategy for the company
  • Work with International CMO, Regional Manager, and Marketing channels leads to create and drive a localized marketing strategy
  • Identify key opportunities and prioritize actions


  • Must have a bachelor’s degree in related fields: Marketing, Business etc., MBA is a plus
  • Minimum 10-years experience in online business, e-commerce, brand building with a demonstrable success track
  • Team leader who makes people come together, give the best of themselves and creates culture
  • Team player that easily collaborates with fellow marketing leaders and other department leaders
  • You have a deep understanding of EMEA digital ecosystem
  • Results & data oriented
  • Business-minded approach, able to move from the big picture/ strategic perspective to quick turnaround tactical execution – not afraid to roll up sleeves and get hands on
  • Outstanding skills at initiating, negotiating, managing and growing strategic partnerships and/or creative co-marketing arrangements with partners
  • Creative in approach and able to work with a blank sheet of paper as well as able to make skillful use of data and analytics
  • Experience with e-commerce, technology companies, start-ups
  • Passion and conviction for ideas and proposals – collaborator with first-rate communication and influencing skills
  • German essential and English is required. Any other language is a plus

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eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

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