Lead Customer Loyalty & Retention

Location:

Kleinmachnow, Germany
Berlin, Germany
Requisition Number:
R0048183

Lead Customer Loyalty & Retention (f/m/d)

- for an 18 month fixed term contract -

We Empower People and Create Economic Opportunity

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

eBay’s strategic vision is to become the best global marketplace for buyers and sellers through a tech-led reimagination of the company. Looking for a purpose-driven company that puts the customer at the heart of everything? A culture that encourages people to think big and be curious, to act with urgency and integrity and to be fearlessly inclusive? That’s who we are. If this sounds compelling, join eBay!

The Role

As the Marketing Lead for Customer Loyalty & Retention, you are responsible for driving customer engagement for our existing customers in Germany to improve customer lifetime value and customer retention.

In this role, you own the marketing strategy and execution for our existing DE customer loyalty programs eBay Plus and Rewards. Furthermore, you will collaborate with the global customer marketing team to define the retention and loyalty strategy for Germany and ensure a state-of-the-art execution, reflecting country-specific priorities and brand strategy. Engagement and loyalty are defined in a broad sense covering behaviors that unlock long-term customer value.

You will report to the Head of Customer Engagement & Retention and lead and develop a team of 2 marketing managers. Your team will work closely together with the global growth, trading and product team, and other partners, to deliver an e2e engagement program for our customers. As the team lead, you are responsible for forming a strong cross-functional partnership with these partners and develop a joint yearly and quarterly plan based on customer (buyer) insights, and find opportunities to scale and improve our programs further. In a fast-paced e-commerce ecosystem, you will need to pivot strategies & plans in an agile way whenever company goal and market requirements evolve, keeping a close eye on our customer needs and competitor landscape.

Your Responsibilities

  • Developing the DE loyalty & retention strategy in close collaboration with the Marketing leadership team and cross-functional partners

  • Defining a Marketing strategy & proposition for local loyalty programs (eBay plus, Rewards)

  • Partnering with the global marketing team and local DE nursery team to define a strong global engagement plan

  • Leading, developing & empowering a team of 2 marketing managers

  • Driving implementation and e2e execution of our loyalty & retention strategy and programs

  • Working closely with global and local key partners to ensure aligned plans and execution on mutual goals/metrics

  • Defining a test & learn roadmap incl. AB tests and generates relevant customer insights

  • Working with Analytics in setting up a reporting and impact measurement

  • Partner with key global and local key partners and develop joint quarterly plans

Your Profile

  • Completed university studies – preferably in the field of marketing and/or eCommerce

  • First experience in leading a small team

  • Proven online marketing experience – preferable in customer engagement marketing and CRM

  • Proven track record in developing & managing sophisticated marketing programs delivering outstanding results

  • Analytical and data-driven approach with experience in extracting scaling levers from test & learn agendas

  • Being customer driven with the ambition to ensure the best e2e experience for our customers

  • Ability to exert influence at different levels within a matrix and build positive relationships

  • Great teammate with a passion for working collaboratively

  • Comfortable with ambiguity, self-starter and purpose-driven

  • Experience of working in a fast-paced business environment

  • Solution-focused approach with a ‘can-do attitude.’

  • Excellent written and spoken German and English

Benefits are a crucial part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

#LI-TD1

#stepstoneDE

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info

Lead Customer Loyalty & Retention

Kleinmachnow, Germany
Berlin, Germany
Requisition Number R0048183 Subsidiary eBay

Lead Customer Loyalty & Retention (f/m/d)

- for an 18 month fixed term contract -

We Empower People and Create Economic Opportunity

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

eBay’s strategic vision is to become the best global marketplace for buyers and sellers through a tech-led reimagination of the company. Looking for a purpose-driven company that puts the customer at the heart of everything? A culture that encourages people to think big and be curious, to act with urgency and integrity and to be fearlessly inclusive? That’s who we are. If this sounds compelling, join eBay!

The Role

As the Marketing Lead for Customer Loyalty & Retention, you are responsible for driving customer engagement for our existing customers in Germany to improve customer lifetime value and customer retention.

In this role, you own the marketing strategy and execution for our existing DE customer loyalty programs eBay Plus and Rewards. Furthermore, you will collaborate with the global customer marketing team to define the retention and loyalty strategy for Germany and ensure a state-of-the-art execution, reflecting country-specific priorities and brand strategy. Engagement and loyalty are defined in a broad sense covering behaviors that unlock long-term customer value.

You will report to the Head of Customer Engagement & Retention and lead and develop a team of 2 marketing managers. Your team will work closely together with the global growth, trading and product team, and other partners, to deliver an e2e engagement program for our customers. As the team lead, you are responsible for forming a strong cross-functional partnership with these partners and develop a joint yearly and quarterly plan based on customer (buyer) insights, and find opportunities to scale and improve our programs further. In a fast-paced e-commerce ecosystem, you will need to pivot strategies & plans in an agile way whenever company goal and market requirements evolve, keeping a close eye on our customer needs and competitor landscape.

Your Responsibilities

  • Developing the DE loyalty & retention strategy in close collaboration with the Marketing leadership team and cross-functional partners

  • Defining a Marketing strategy & proposition for local loyalty programs (eBay plus, Rewards)

  • Partnering with the global marketing team and local DE nursery team to define a strong global engagement plan

  • Leading, developing & empowering a team of 2 marketing managers

  • Driving implementation and e2e execution of our loyalty & retention strategy and programs

  • Working closely with global and local key partners to ensure aligned plans and execution on mutual goals/metrics

  • Defining a test & learn roadmap incl. AB tests and generates relevant customer insights

  • Working with Analytics in setting up a reporting and impact measurement

  • Partner with key global and local key partners and develop joint quarterly plans

Your Profile

  • Completed university studies – preferably in the field of marketing and/or eCommerce

  • First experience in leading a small team

  • Proven online marketing experience – preferable in customer engagement marketing and CRM

  • Proven track record in developing & managing sophisticated marketing programs delivering outstanding results

  • Analytical and data-driven approach with experience in extracting scaling levers from test & learn agendas

  • Being customer driven with the ambition to ensure the best e2e experience for our customers

  • Ability to exert influence at different levels within a matrix and build positive relationships

  • Great teammate with a passion for working collaboratively

  • Comfortable with ambiguity, self-starter and purpose-driven

  • Experience of working in a fast-paced business environment

  • Solution-focused approach with a ‘can-do attitude.’

  • Excellent written and spoken German and English

Benefits are a crucial part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

#LI-TD1

#stepstoneDE

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info