Sr. Manager, Digital Marketing

Location:

San Francisco, California
Requisition Number:
R0042842

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of!

Job Description

eBay Ads is a fast-growing business within the eBay Inc. family. We represent a suite of advertising solutions that enable brands and sellers to drive awareness, consideration, and ultimately, sales velocity. For more than 30 years, eBay has been the leader in ecommerce marketplace and now, eBay Ads is the expert voice in advertising on eBay for brands and sellers globally.

We are seeking an experienced digital marketer to lead our B2B digital marketing function (North America). This role will lead the strategy and execution of campaigns across various digital channels, including our website, social, search, email, and trade media. This person will also help us build our marketing automation/Pardot capabilities. Equal parts left brain and right brain, the ideal candidate knows digital analytics like the back of his/her/their hand but is just as comfortable building strategies, writing content, and creating briefs for in-house/agency creative teams. While this is primarily an individual contributor role, you will manage one direct report who supports content creation and social campaigns, as well as various partner agencies.

This is a new role in our organization that offers the right candidate the chance to shape and grow a truly world-class B2B digital marketing function.

Responsibilities

  • Develop and own the overall digital marketing strategy in support of brand/SMB sales, product marketing, and various other partner teams.
  • Build quarterly integrated marketing plans across paid and owned channels to grow awareness, consideration, and adoption of eBay Ads partner solutions.
  • Partner closely with Sales Marketing team to develop editorial calendars and content themes that align with sales initiatives, product stories, and other key narratives.
  • Develop engaging marketing content that supports channel and audience strategies; includes blogs, whitepapers, video and other formats as needed
  • Manage our marketing automation efforts (we use Pardot).
  • Oversee regular campaign reporting and optimize as necessary to ensure campaigns perform against critical metrics; evaluate and improve end-to-end prospect/partner experience across multiple channels and touchpoints.
  • Own the day-to-day operations of the eBay Ads website including basic level Wordpress updates, SEO, and analytics.
  • Manage one junior-level social/content marketer.
  • Engage and manage agency partners/vendors, as needed.
  • Manage annual budget in partnership with finance and procurement teams.

Qualifications

  • BA in Marketing, Advertising, Communications or related field.
  • 8 years of relevant digital marketing experience supporting a B2B sales organization (bonus points for experience in media/ad sales)
  • Experience in developing cross-platform digital marketing/advertising strategies and the campaigns that support those strategies.
  • Excellent writing skills and demonstrated experience creating both short and long form written pieces; you should also be skilled in creating video and social content, too.
  • Experience in partnering with creative teams (both in-house and agency) to bring your vision to life.
  • Deep understanding of and experience with digital analytics across web, social, and email channels; you will have the ability to make data-driven decisions and recommendations.
  • Experience using Pardot (or other marketing automation platform) is preferred but not required.
  • Exceptional organizational skills and attention to detail
  • Self-starter, ability to thrive in a fast paced, start-up environment
  • A great teammate who believes in ‘we’ over ‘me’. Excellent relationship building skills, and a proven track record of collaborating effectively and with positivity.

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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View our privacy policy and accessibility info

Sr. Manager, Digital Marketing

San Francisco, California Requisition Number R0042842 Subsidiary eBay

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of!

Job Description

eBay Ads is a fast-growing business within the eBay Inc. family. We represent a suite of advertising solutions that enable brands and sellers to drive awareness, consideration, and ultimately, sales velocity. For more than 30 years, eBay has been the leader in ecommerce marketplace and now, eBay Ads is the expert voice in advertising on eBay for brands and sellers globally.

We are seeking an experienced digital marketer to lead our B2B digital marketing function (North America). This role will lead the strategy and execution of campaigns across various digital channels, including our website, social, search, email, and trade media. This person will also help us build our marketing automation/Pardot capabilities. Equal parts left brain and right brain, the ideal candidate knows digital analytics like the back of his/her/their hand but is just as comfortable building strategies, writing content, and creating briefs for in-house/agency creative teams. While this is primarily an individual contributor role, you will manage one direct report who supports content creation and social campaigns, as well as various partner agencies.

This is a new role in our organization that offers the right candidate the chance to shape and grow a truly world-class B2B digital marketing function.

Responsibilities

  • Develop and own the overall digital marketing strategy in support of brand/SMB sales, product marketing, and various other partner teams.
  • Build quarterly integrated marketing plans across paid and owned channels to grow awareness, consideration, and adoption of eBay Ads partner solutions.
  • Partner closely with Sales Marketing team to develop editorial calendars and content themes that align with sales initiatives, product stories, and other key narratives.
  • Develop engaging marketing content that supports channel and audience strategies; includes blogs, whitepapers, video and other formats as needed
  • Manage our marketing automation efforts (we use Pardot).
  • Oversee regular campaign reporting and optimize as necessary to ensure campaigns perform against critical metrics; evaluate and improve end-to-end prospect/partner experience across multiple channels and touchpoints.
  • Own the day-to-day operations of the eBay Ads website including basic level Wordpress updates, SEO, and analytics.
  • Manage one junior-level social/content marketer.
  • Engage and manage agency partners/vendors, as needed.
  • Manage annual budget in partnership with finance and procurement teams.

Qualifications

  • BA in Marketing, Advertising, Communications or related field.
  • 8 years of relevant digital marketing experience supporting a B2B sales organization (bonus points for experience in media/ad sales)
  • Experience in developing cross-platform digital marketing/advertising strategies and the campaigns that support those strategies.
  • Excellent writing skills and demonstrated experience creating both short and long form written pieces; you should also be skilled in creating video and social content, too.
  • Experience in partnering with creative teams (both in-house and agency) to bring your vision to life.
  • Deep understanding of and experience with digital analytics across web, social, and email channels; you will have the ability to make data-driven decisions and recommendations.
  • Experience using Pardot (or other marketing automation platform) is preferred but not required.
  • Exceptional organizational skills and attention to detail
  • Self-starter, ability to thrive in a fast paced, start-up environment
  • A great teammate who believes in ‘we’ over ‘me’. Excellent relationship building skills, and a proven track record of collaborating effectively and with positivity.

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info