Head of Content Strategy

Location:

Toronto, Canada
Requisition Number:
R0044579

Head of Content Strategy (B2B Marketing Comms)

eBay is a global commerce leader that allows you to shape how the world buys, sells, and gives. You’ll be part of a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. Here, you can just be yourself, do your best work, and have a significant impact on people across the globe. We are looking for people with drive, ideas, and a passion for helping small businesses succeed to help shape the future of eBay—does this sound like you? If so, we’d love to talk to you.

About the role

At eBay, it’s simple—we succeed when sellers do! We share a common goal with our sellers to bring more buyers to the marketplace and to keep them coming back. Thanks to our business sellers, shoppers can find exactly what they’re looking for at the right price for them—whether it’s brand new, refurbished or pre-loved.

As the Head of Content Strategy, you’ll be responsible for defining how eBay communicates with the small, medium and large businesses selling on the marketplace. The work you do will help a diverse range of individuals to start and grow their businesses online. It’s an opportunity to truly make a difference.

This is an international role. You’ll be working with colleagues across North America, Europe and Australia.

If you want to join a dynamic, fast-paced, friendly team in a growing sector, this is the job for you!

Responsibilities:

  • Lead content strategy within the Global Marketing Comms organization.
  • Act as a consultant and advisor to the Product, Product Marketing, Content and Seller Marketing teams.
  • Advise on the communication strategy for complex initiatives.
  • Work with in-country teams to develop global strategies and localize them as needed.
  • Make recommendations to senior stakeholders, e.g. VPs and country leadership teams, and keep them informed as the strategies and plans are executed.
  • Define the purpose and role of each content type and the connections between them.
  • Guide development of multimedia educational content across multiple channels.
  • Management of a small team responsible for global messaging and content strategy.
  • Partner with the Insights team and use qualitative and quantitative insights to inform the messaging and content strategies.

Skills:

  • 10+ years’ relevant experience.
  • Proven experience in online content strategy at a senior level.
  • Ability to exert influence at different levels within a matrix organization and form relationships with a wide range of stakeholders.
  • A highly creative, solution-focused approach with a ‘can-do attitude’.
  • Experience with educational content and marketing content.
  • Experience working in an international company, ideally an online retailer and/or marketplace with business customers.
  • Understanding of the cultural differences between countries and how to effectively adapt/localize global communications.
  • Excellent written and spoken English. Ability to speak another European language such as German, French, Italian or Spanish, is a bonus but not essential.

Benefits:

Benefits are an essential part of your total compensation for the work you do every day.

Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/ (https://www.ebayinc.com/company/diversity-inclusion/ ) #LI-JS2

#LI-KB1

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info

Head of Content Strategy

Toronto, Canada Requisition Number R0044579

Head of Content Strategy (B2B Marketing Comms)

eBay is a global commerce leader that allows you to shape how the world buys, sells, and gives. You’ll be part of a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. Here, you can just be yourself, do your best work, and have a significant impact on people across the globe. We are looking for people with drive, ideas, and a passion for helping small businesses succeed to help shape the future of eBay—does this sound like you? If so, we’d love to talk to you.

About the role

At eBay, it’s simple—we succeed when sellers do! We share a common goal with our sellers to bring more buyers to the marketplace and to keep them coming back. Thanks to our business sellers, shoppers can find exactly what they’re looking for at the right price for them—whether it’s brand new, refurbished or pre-loved.

As the Head of Content Strategy, you’ll be responsible for defining how eBay communicates with the small, medium and large businesses selling on the marketplace. The work you do will help a diverse range of individuals to start and grow their businesses online. It’s an opportunity to truly make a difference.

This is an international role. You’ll be working with colleagues across North America, Europe and Australia.

If you want to join a dynamic, fast-paced, friendly team in a growing sector, this is the job for you!

Responsibilities:

  • Lead content strategy within the Global Marketing Comms organization.
  • Act as a consultant and advisor to the Product, Product Marketing, Content and Seller Marketing teams.
  • Advise on the communication strategy for complex initiatives.
  • Work with in-country teams to develop global strategies and localize them as needed.
  • Make recommendations to senior stakeholders, e.g. VPs and country leadership teams, and keep them informed as the strategies and plans are executed.
  • Define the purpose and role of each content type and the connections between them.
  • Guide development of multimedia educational content across multiple channels.
  • Management of a small team responsible for global messaging and content strategy.
  • Partner with the Insights team and use qualitative and quantitative insights to inform the messaging and content strategies.

Skills:

  • 10+ years’ relevant experience.
  • Proven experience in online content strategy at a senior level.
  • Ability to exert influence at different levels within a matrix organization and form relationships with a wide range of stakeholders.
  • A highly creative, solution-focused approach with a ‘can-do attitude’.
  • Experience with educational content and marketing content.
  • Experience working in an international company, ideally an online retailer and/or marketplace with business customers.
  • Understanding of the cultural differences between countries and how to effectively adapt/localize global communications.
  • Excellent written and spoken English. Ability to speak another European language such as German, French, Italian or Spanish, is a bonus but not essential.

Benefits:

Benefits are an essential part of your total compensation for the work you do every day.

Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/ (https://www.ebayinc.com/company/diversity-inclusion/ ) #LI-JS2

#LI-KB1

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info