Head of Marketing, eBay Canada

Toronto, Canada Requisition Number R0041173 Subsidiary eBay

Business Overview

Founded in 1995 in San Jose, California, eBay Inc is a global ecommerce leader, and one of the world’s most recognizable brands. Our marketplace connects millions of buyers and sellers around the world, every day. From our roots in online auctions for used goods, today eBay is an ecommerce powerhouse with over 1 billion new and used items available for purchase using both fixed-price and auction formats. We have over 180M active buyers in 190 countries. Canadians trade over $1 billion dollars on eBay annually, making us one of this country’s largest and most successful ecommerce businesses.

eBay’s purpose is to “empower people and create economic opportunity” – this includes individuals, entrepreneurs and businesses of all sizes. eBay’s marketplace enables small and medium businesses across Canada to succeed while they ‘stay local and sell global’.

eBay Canada has a very entrepreneurial atmosphere with the feeling of a start-up, but the resources (via our global teams) of an established company – the best of both worlds.

Role Overview

The Head of Marketing leads all aspects of marketing strategies, tactics and execution to strengthen eBay’s Canadian market position. This leader is responsible for the Canadian marketing team as well as developing strong partnerships with the broader North American and global marketing teams. The role reports into the General Manager of the Canadian business and will be a key member of the Canadian leadership team.


  • Drive the brand vision ensuring a strong, consistent brand presence in the Canadian market

  • Lead the Canadian relationship marketing team in developing integrated marketing strategies across email, onsite, mobile, social media, etc. around key retail events to drive traffic and incremental sales, as well as retain current customers and acquire new and reactivated customers.

  • Develop and lead Canadian strategy vis a vis paid marketing channels (including: paid search, affiliates, paid social, display); work closely with channel teams to analyze results to ensure appropriate execution and optimization

  • Own the Canadian marketing budget, set current and long-term goals and ensure deployment of budget to meet/exceed performance goals; lead Canada’s participation in quarterly and annual marketing budgeting and goal-setting process and effectively advocate for Canadian inclusion in key North American and Global campaigns.

  • Build strong relationships with marketing leaders around the world in order to share best practices and ensure that Canada is included in all relevant North American and Global initiatives

  • Develop a supportive and high-performing Canadian marketing team including recruiting, managing, mentoring and developing direct reports and their teams

  • Actively participate in the management of the business as a member of the Canadian leadership team

  • Oversee agency relationships and evaluate, develop and manage marketing partnerships


  • Well-rounded marketing experience with a proven track record of rapidly accelerating growth across multiple channels and building programs from the ground up

  • Deep expertise in digital marketing including email and onsite, paid marketing and social media; at the forefront of digital innovation and able to optimize our efforts

  • Strong background in performance marketing; deep quantitative skills; ability to use data to develop insights for program optimization and investment decision-making

  • Experience leading and supporting results-driving campaigns inside a matrixed consumer organization, with competing demand for target customers

  • Data-driven problem-solver with a track record of delivering results in complex environments

  • Strong communication and stakeholder management skills – able to work across matrixed global environments to develop collaborative partnerships and deliver results

  • Self-starter with a bias to action – able to find creative ways to get things done, experiment and pivot as needed

  • Strong leadership and team building skills – an active listener who draws out individual and team strengths

  • Passionate about helping Canadian small businesses succeed

  • 10+ years’ experience in progressively senior marketing leadership roles; ideally with the most recent at a leading consumer brand with an emphasis on an ecommerce / digital-first experience

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/our-company/diversity-inclusion/.

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eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:

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