Marketing Manager

San Francisco, California
San Jose, California
Requisition Number R0036944

Role

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay—a company you can be proud to be a part of.

As a marketing manager, you will have a unique opportunity to own campaigns —from strategic development to briefing to execution to optimization to reporting. The ideal candidate should be comfortable operating in a fast-paced and dynamic environment. He or she should be comfortable with changing direction and needing to pivot quickly to respond to business demands. You will partner closely with cross-functional planners and subject matter experts to concept and deploy focused, strategic campaigns, owned and paid, onsite and offsite, to drive awareness and engagement on eBay. 

Responsibilities

  • Serve as the Day to Day contact for the vertical team to execute against the marketing strategy.

  • Lead the execution of plans (onsite and offsite) that maps back to the vertical strategy and deliver the optimal end-to-end customer journey.

  • Develop quarterly marketing plans for the vertical to support strategic priorities

  • Lead development and coordination of marketing campaigns, both pre-planned and opportunistic

    • Own marketing strategy and briefs

    • Guide creative development of campaigns

    • Partner with planners, channel owners, and vertical experts to coordinate end-to-end support and a superior customer experience

    • Execute ops processes to traffic and QA your campaign

    • Own reporting and metrics

Skills & Experience

  • Consumer marketing experience in ecommerce, peer-to-peer marketplace, or start-up environment

  • Foundational knowledge of social, email, digital, media, and content development

  • Customer-centric, change agent, agile, disruptive and innovative in approach

  • Execution-driven mindset, managing performance against established KPIs

  • Strong sense of ownership to drive marketing campaign development with relative autonomy and efficiency. Ability to deal with ambiguity and driving clarity/action independently; independent, self-starter approach to work.

  • Ability to work cross-functionally to source inventory, channel support, and creative assets

  • Effective communication in large or small group settings

    • 3-5 years experience in campaign management

    • Experience with online retail marketing campaign development and deployment

    • College degree or relevant training

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eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

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